Social media has grown tremendously since its start in the early 2000s. Between Facebook, LinkedIn, YouTube, Google + and even MySpace, there has been an outlet that almost everyone has found their niche on. Why has this caught on so quickly? The reasons are endless.
Social media outlets are known for being easy-to-use and well labeled so that even the most computer-illiterate are able to jump on and find their way around. Being completely web based, it is easy for anyone with an internet connection to create an account and get started. Another plus, most mediums are free.
The web based foundation provides comfort to many users, as it has become common with different systems. Email, banking, Craigslist, eBay and so many others are easily accessible at the click of a button or tap of a finger. These online services can be picked up on fairly easy as long as the interface remains easy to use.
As smartphones progress, mobility has played a key role with social media. Cell phones, pads and tablets have given us the ability to put the whole internet at our fingertips. The general public can now generate and consume information very easily. People can share their thoughts and opinions about anything going on in the world around them, while also getting access to large amounts of data through a quick search.
So getting users to actually participate in social media has been relatively easy. What about the back end build and infrastructure? IT professionals have become familiar with social media programming, so the technology barrier for organizations wanting to create or start something new is low.
Data management and online file usage continues to grow in internet sharing. As the tools progress watch for ways to promote your brand and information that you may want to share. The audience you could potentially be sharing with is huge.